The plugin is free and has no paid features inside WordPress. What changes with your SocialMate plan is what the app can do for it.
On SocialMate Free
- WooCommerce order updates (every status, shipping, payment reminders) and your own custom statuses.
- Basket reminders, back-in-stock alerts and after-purchase follow-ups — to the audience you choose for each (basket reminders: people who opted in; follow-ups: by default, people who have bought from you), never to anyone who said STOP.
- Booking and form events as messages — to the person, to you, or both.
- The checkout opt-in box, alerts to your own number, sign-in with a WhatsApp code and chat buttons.
What to know on Free
- Sending stays within Free’s limits for the number (200 a day); the queue paces itself and the rest waits its turn.
- STOP replies are not read on Free — Free does not pass incoming messages to websites — so send offers only to people who ticked your consent box.
- Someone has to start it. Free does not start with the computer or reconnect numbers by itself; after a restart, open SocialMate and reconnect. That is so even on a server or in a container that restarts itself: unattended running is part of Pro.
On Pro
Any event can be an Agent task, and the Claude Agent answers customers with your store’s products, their own orders, checkout in the chat, bookings and forms; the site reads STOP replies; and SocialMate runs unattended. See pricing.
Step-by-step guide
The full table is in What works on Free and on Pro.