The job: add WhatsApp notifications or two-way messaging to your own product, without a multi-week Meta onboarding gating your launch.
How SocialMate does it
- A standard local REST API with an OpenAPI spec — generate a typed client and integrate in an afternoon.
- Webhooks for inbound messages and lifecycle events, with HMAC signatures.
- A named tunnel so your cloud backend can reach the SocialMate instance running on a machine you control.
Why it wins
- Start in minutes — a QR scan, not WABA verification.
- Flat economics — no per-conversation pricing eating your margins as you grow.
- You own the session and the data, which simplifies privacy and data-residency promises to your customers.
When the Cloud API is the better fit. If you need official message templates at massive scale with a compliance team, Meta’s Cloud API may suit you better. SocialMate wins when you want speed, ownership, flat cost, and local data. See SocialMate vs the official Cloud API.
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